The football season has started just as the political season has its annual holiday. Picture is of Stanley Mathews who had boot deal with the C.W.S. for which he received £20 a week. The commercialisation of football begins. But I don't think you can blame the co-op or the poorly paid football star for what has followed.

The in-store appearance in Ardwick, Manchester coincided with Blackpool's fixture with Manchester United that day. So he probably got away to do some dazzling dribbling at Old Trafford. United won 1-0.

The Stanley Mathews football boots were manufactured at a CWS factory in Heckmondwike, Yorkshire. He also made several promotional films for the C.W.S. advertising the "flexible boot".