"two-way partnership will see Dogwoof and The Co-operative jointly financing the marketing and distribution costs associated with campaigning films on important issues, starting with BURMA VJ and THE VANISHING OF THE BEES."
Not the sort of stuff your PLC would touch, Burma regime politics and the threat to food supply by having no bees. More.
Showing films is still controlled by a less than a handful of distribution companies but you can still reach a large audience with the web, DVD and organised showings by voluntary groups. It's good that The Co-operative have seen the alternative distribution methods.